Google’s Search Engine Optimization Starter Guide

Google has updated its Search Engine Optimization (SEO) Starter Guide, now available in ten more languages. This is an official 32-page detailed guide on SEO from Google which covers important topics on SEO that are very helpful for new webmasters. The new version of guide has updated content and describes best practices for mobile websites.

Google Search Engine Optimization Starter Guide

It discusses effective ways to optimize the SEO and content of site, thus to improve your sites’ interaction with both user and search engines and make it easier for search engines to crawl, index and understand your content.

Table of Contents covered by Google’s SEO guide:

SEO Basics

  • Create unique, accurate page titles
  • Make use of the "description" meta tag

Improving Site Structure

  • Improve the structure of your URLs
  • Make your site easier to navigate

Optimizing Content

  • Offer quality content and services
  • Write better anchor text
  • Optimize your use of images
  • Use heading tags appropriately

Dealing with Crawlers

  • Make effective use of robots.txt
  • Be aware of rel="nofollow" for links

SEO for Mobile Phones

  • Notify Google of mobile sites
  • Guide mobile users accurately

Promotions and Analysis

  • Promote your website in the right ways
  • Make use of free webmaster tools

Download Search Engine Optimization Starter Guide [PDF]

>> Do take this guide seriously if your site has been negatively affected by the recent Google Panda aka Farmer update, which Google reads as algorithmic improvement.


Mayur Agarwal is the founder and editor-in-chief of WebTrickz. As a Technology enthusiast and an Internet addict, he loves sharing useful How To’s and Tips & Tricks. Follow him @mayurjango on Twitter.

8 Responses

  1. shyam jos says:

    “ALL IN ONE SEO” is a must have Plugin!

  2. Paritosh says:

    Other than installing All In One SEO plugin, I never paid attention to SEO. I believe Google is intelligent enough to sort out good content and show it in results.

  3. Amith says:

    Tanks for the timely info

  4. seomasterz says:

    Hey paritosh is very right..he never had paid attention to seo and that is why 736,000 pages of his website techvorm is on google. Even the search pages are listed. whenever you search any nokia mobile or apps his website search pages will be listed not the post pages..
    He is a damn fool and claim to have wordpress designing and seo services on his website..
    He has just 1500 posts on his blog, that are not so great…I feel that most are copied and the only thing he is doing is giving pictures and making them length using his not so great english..Beside that websites like WEbtricks have 13000 and all valuable link listed on google.. not the rubbish once..
    So paritosh please Shut up

  5. Same basic guidelines…Though a good read to use it as a checklist.. Google should release a new book : SEO after Google panda 😉

  6. Sujay says:

    Very useful info. Good for starters like me…:)

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