While there is one category of phones that all phonemakers release in the form of “flagships“, some choose to go very specific – style or battery life or multimedia and now with the “selfie” craze becoming very popular, Japanese phonemaker Sony decided to leverage on their camera lens expertise and today announced the Selfie-Centric Xperia C4 in India at a price tag of Rs. 29,490. Whao! that much? one might ask but lets dig deeper into why Sony has chosen that kinda pricing with flagship killers floating about for a price little lesser than that – remember OnePlus One, Xiaomi Mi4 and so on? Let us start with the specifications before anything else:
Display: 5.5-inch Full HD (1080×1920) IPS display with ~401 ppi powered by a scratch resistant protection
Processor: Mediatek MT6752 64 Bit Octa-core 1.7 GHz Cortex-A53 with Mali-T760MP2 GPU
Memory: 16GB plus expandable upto 128GB
Camera: 13 MP, 4128 x 3096 pixels, autofocus, LED flash, powered by Exmor RS and a 5MP wide-angle front camera with soft LED flash
Form Factor: 7.9mm in thickness and 147gms in weight
OS: Android Lollipop 5.0 with Sony’s customized skin
Battery: 2600 mAh non-removable Li-ion
Sensors: Accelerometer, proximity, compass
Connectivity: 4G LTE, Wi-Fi 802.11 a/b/g/n, Wi-Fi Direct, DLNA, hotspot, A-GPS, GLONASS
Colors: White, Black and Vibrant Mint
Price: 29,490 INR
So you see, there is nothing much enticing about the phone barring the camera duo with both rear and front shooters coming with LED flash. The processor is the Mediatek one which is actually not bad but may not be to the liking of many. It is surprising to see more companies adopting Mediatek processor in their pursuit of cutting down prices! Considering everything in terms of the price and USPs, 29,490 INR seems to be pricey especially when there are other phones like Xiaomi Mi4 that has an awesome 8MP front shooter with Sony lens (oh yes!) and coming at 19,999 INR for a 64GB variant powered by SD 801 processor. There is the highly successful OnePlus One and the OnePlus 2 that is round the corner. One really has to be a hard core Sony Xperia fan to even consider thinking of this phone in addition to being a crazy selfie fan who is hell bent on a LED flash to do it!
Xperia C4 will be available in all Sony Center, Xperia stores and major electronic stores across India starting 12th June.