Strict Telemarketing Rules introduced by TRAI

The Telecom Regulatory Authority of India (TRAI) today issued “The Telecom Commercial Communications Customer Preference Regulations, 2010”. This Regulation covers both Commercial calls as well as SMSs and will be effective from 1st January, 2011.

The new telecalling rules are pretty strict as compared to Do Not Call Registry and will surely provide a relief to telephone and mobile customers, who are bombarded and ripped with unsolicited telemarketing calls and SMS, sent through the service provider.

A brief of New Rules laid by TRAI is given below:

  • Customers can choose to be fully blocked (no calls, no SMSs) or partially blocked (specific categories only)

  • 7 categories from which customer can choose are – Banking/Insurance/Financial products/credit cards, Real Estate, Education, Health, Consumer goods and automobiles, Communication/Broadcasting/Entertainment/IT, Tourism & Leisure.

  • Customer registration will be effective within 7 days of registration unlike in the past when it used to be 45 days.

  • Customer can register by ringing 1909 or sending SMS to 1909 (Toll Free). Customer currently on the NDNC register will continue to be under ‘fully blocked’ category.

  • The defaulting telemarketers will be liable to pay heavy penalties. First offence Rs. 25,000; Second offence, 75,000; Third offence Rs. 80,000; Fourth offence Rs.1,20,000; Fifth offence Rs. 1,50,000; and Sixth offence Rs.2,50,000.

  • A separate numbering series 70XXXXXXXX will be allocated for telemarketers, so that all telemarketing calls can be easily identified and customer can reject such calls.

  • No commercial communication, even for unregistered customers, shall be sent between 9.00 PM to 9.00AM, so as not to disturb the customers at night.

Read Full Official Press Release: TRAI issues “The Telecom Commercial Communications Customer Preference Regulations, 2010”


Mayur Agarwal is the founder and editor of WebTrickz. He is a Tech enthusiast and an Internet freak who loves to try out new gadgets and smartphones. You will usually find him sharing useful How To’s and Tips & Tricks. Follow him @mayurjango on Twitter where he is extremely active.

1 Response

  1. Aditya says:

    All tele marketing calls would start from 700 series from 1st Feb’11…easy to recognise the tele marketing calls. Life’s easier from Feb’11. Good one TRAI;)

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