Besides this, the package also includes several ads from which the major one is Free 1 year license of Kaspersky Internet Security 2010. To redeem the license key, you need to visit this page:
Currently this page is showing the message as below:
Kaspersky Internet Security Offer for Windows 7 Launch Parties
Thank you for visiting our special offer page for Windows 7 Launch Party attendees and hosts. Our offer will go live when Windows 7 is publically released on October 22nd. Please check back then to receive your license code for Kaspersky Internet Security 2010.
So, get back on Oct 22 to avail your free license of KIS 2010 😀