Google Adsense to Introduce EFT Payments for Indian Publishers Soon

If you’re an Adsense publisher in India, you must be aware that Google makes payments to Indian publishers through standard check delivery. Google Adsense also offers other payment options like Electronic Funds Transfer, Western Union Quick Cash, and Rapida in various countries, but none in India except Checks. The EFT payments are currently available in 29 countries and Google is working hard to make them available in as many locations as possible.

There is good news for all Indian publishers who have been demanding and eagerly waiting for the EFT payment facility for years, it seems Google is actively working to make EFT payments available in India as soon as possible. The source here is a reply from a Google Employee (AdSense Pro Payments) against a protest thread started by a publisher against Google on Google Product Forums.

The reply from Google employee says (Oct 11) –

We actually just sent our first test payment for this process yesterday in order to verify our banking integrations. We have a few other prerequisites to implement in our payments system which will take some additional time before it’s ready, but be assured that we’re indeed actively working on it.

When another member asked for an approximate time period, the employee replied:

@Mishrakolkata: I’m certainly hoping that we’ll be able to start making this option available before the end of the year.  We’re very eager to get electronic payments available in India, and we’re working to make this available as quickly as possible.

Now, if we emphasize the above replies then there is a high possibility of EFT being introduced in India in 2013 itself. However, considering the legal issues and restrictions imposed by RBI, the process might take some more time. Let’s hope for the best! 🙂

Why EFT?

Electronic Funds Transfer aka EFT payments are much convenient than Cheques as it takes around 2 weeks to receive the check, the possible reason being a delay in the dispatching process after the payment is issued at the end of the month. Though I’ve seen most publishers blaming Bluedart for the delay in delivery. However, Bluedart isn’t the real culprit as they take at most 3-4 days in delivering the check.

Moreover, the checks issued by Adsense are payable at Citibank branches only and sadly Citibank has a limited number of branches in India, hence check clearance takes more time and for non-local cheques, you’re charged a fee for the collection of outstation cheques. And unfortunately, if one loses the check then they’ve to place a re-issue request which certainly delays the payment and is cumbersome too.

Through EFT, your AdSense earnings will be directly deposited into your bank account, in your local currency. EFT is fast, secure, and environmentally friendly, and it’s the Google-recommended payment method. To start receiving payments by EFT, you need to provide your bank details like account number and IFSC code, then verify your account by sending a small test deposit. Overall, it’s a speedy and simplified payment process.

Source: Megarush  |  Via @NoobDeveloper